
What actually needs to change?
Ten direct questions reveal whether you need a new website, a brand reset, a focused improvement — or no design work at all.
01 / 10
Can a new customer understand what you do in ten seconds?
What’s holding your business back?
Practical answers before another moodboard, logo draft or website redesign.


Why Your Beautiful Website Doesn’t Convert
02
FUCK AI? Why Design Will Survive Another Technological Revolution
03
How to Build a Presentation People Remember
04
What Makes a Good Logo?
05
How Color Changes Brand Perception
06
Does Your Brand Need a Mascot?
07
Has Your Business Outgrown Its Identity?
08Design only where it makes a difference.
Start with the business problem. Choose the smallest useful intervention, then expand only when the system needs it.
Positioning, identity and the essential brand system — rebuilt around where the business is going.
A clearer story, intentional structure and a responsive website that leads people to action.
One coherent launch or relaunch instead of two disconnected design projects.
Narrative, structure and visual rhythm for pitches, launches and important rooms.
Distinctive mascots and image systems that give the brand a recognisable voice.
Selected work

AEROGURME
Strategy, visual direction and digital experience built as one coherent system.
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NEXIUM
Strategy, visual direction and digital experience built as one coherent system.
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DÜRR
Strategy, visual direction and digital experience built as one coherent system.
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BURO TSUM
Strategy, visual direction and digital experience built as one coherent system.
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FESCO
Strategy, visual direction and digital experience built as one coherent system.
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GERÇEK USTA
Strategy, visual direction and digital experience built as one coherent system.
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ZVUKARIK
Strategy, visual direction and digital experience built as one coherent system.
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DAO
Strategy, visual direction and digital experience built as one coherent system.
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RELICT
Strategy, visual direction and digital experience built as one coherent system.
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NEGRONI
Strategy, visual direction and digital experience built as one coherent system.
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BREKFEST
Strategy, visual direction and digital experience built as one coherent system.
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COLLINS
Strategy, visual direction and digital experience built as one coherent system.
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BASE
Strategy, visual direction and digital experience built as one coherent system.
View caseWork beyond the screen.
Physical objects, characters and poster studies — the experimental side of the same visual practice.

Honorable Missya

Khrushchev-era

Village Board

Chestnut

Object P

Object W



























LET’S FIND THE REAL PROBLEM

