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Restaurant Ecosystem · Case 02

NOSUGAR

A coded redesign concept that separates Bakery and Bistro into two distinct moods while keeping one recognisable NOSUGAR brand.

Task

Make the brand promise clear in ten seconds and turn five competing directions into an intentional user journey.

My role

Audit / Information Architecture / UX / UI / Frontend / SEO

Result

A fast responsive prototype with clearer actions, semantic structure and a scalable foundation for locations, menus and loyalty.

NOSUGAR
01

Context

Project direction starts from the business field, audience and the visual level the brand needs to hold.

02

System

Typography, layout, interface rhythm and graphic rules are shaped into a repeatable system.

03

Experience

The final design is built around navigation, readability, interaction and the way the project should feel.

04

Launch

Assets, layouts and links are prepared for publication, presentation or development handoff.